To celebrate Earth Day, Kiehl’s has launched a limited edition collection where 100 per cent of nett proceeds will benefit the Rainforest Alliance, a non-profit organisation dedicated to conserving biodiversity and ensuring sustainable livelihoods. What’s special about this collection is that "Friends of Kiehl’s" - internationally renowned, socially conscious personalities like actress Julianne Moore, artist Jeff Koons and musician Pharrell Williams have each created a label for Kiehl’s 100 per cent natural and ECOCERT-certified organic Acai Damage-Protecting Toning Mist that depicts what social responsibility means to them. In addition, one of the labels in the collection of four features a colourful pencil sketch by one of the kids in the Brazilian Amazon; a community that cultivates the acai berries utilised in the products.
Did you know…Kiehl’s Acai Damage-Protecting Toning Mist contains a high-concentration of super-antioxidant, organic aḉaí berry along with aloe vera juice, lavender, organic fruit water and rosemary essential oils? The toning mist tightens pores, refreshes and soothes skin while protecting it from damaging, oxidative stress. It’s great to tote around and spritz anytime, anywhere!
What the celebs say:
"When asked to create a label for the Aḉaí Mist and knowing that 100 per cent of the proceeds are going to charity, it was a no brainer because I’ve been shopping at Kiehl’s for years. I used hearts on the label that I designed to symbolise my love for the earth, and if even one person sees this products and thinks about how they, too, can be kinder to the world in which we live, then it is a step in the right direction." ~ Julianne Moore
"I used camouflage for my label. I don’t like the idea that camouflage is always linked to war; it’s intended for disguise and that’s why I chose it. I incorporated all kinds of little images and animals inspired by the rainforest into the label and threw in the iconic BBC/Ice Cream logo. You can find a digital spacesuit helmet on the label too." ~ Pharrell Williams
"For my label, I wanted to add vibrancy and colour to draw attention to this particular product since all of the proceeds benefit the Rainforest Alliance. Using the word Acai – derived from the essential organic ingredient in the product, I adorned the label with some of my favourite nature-inspired balloon sculptures and added a lot of colour to pop!" ~ Jeff Koons

Kids from the community in the Brazilian Amazon

How Acai berries look like in their original form

Kiehl’s Limited Edition Acai Damage-Protecting Toning Mist, RM120